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Home Office campaign launched to protect victims of child abuse

The Home Office has joined forces with charities including Childline, Barnardo’s and The Children’s Society to launch a new campaign to protect victims of child abuse

The month-long campaign, ‘Something’s Not Right’, encourages young people to recognise different forms of abuse, including sexual and physical abuse, report it and receive help. The campaign will see animated adverts aimed at secondary school aged pupils aged 13 and over, running across Instagram, Snapchat and Facebook. Young people will be directed to a dedicated page on the Childline website where they can access information and seek support.

The campaign has been introduced in response to evidence that suggested young people faced a greater risk of sexual abuse, criminal exploitation and domestic abuse due to the impact of coronavirus (COVID-19). The monthly average number of Childline counselling sessions about domestic abuse and abuse increased by 20% and 22% respectively in April to July 2020, compared to pre-lockdown levels.

The campaign will help victims understand what may be happening to them and provide age-appropriate advice on how to report concerns to a trusted adult such as a teacher.